It is not something that’s new in this world. We live in a society where good is good and bad is bad. People love to be with good and abandon the bad. This is the main reason why negative feedback, unflattering news, embarrassing pictures and reviews spoil the digital reputation of the persons and businesses alike. And this is the basic premise of online reputation management. This is a constructive way to shield the businesses from negative comments about you, your brand / business, product or services. In this digital-savvy era, brands and people can escape everything, but not the digital attacks. Any review written by a user on a social platform or a blog can come back to haunt you, without your knowledge and can hamper your online prospects.
Let us share a hypothetical situation here. Brand A offers a quality product, but one user is not satisfied with the product experience. He / she feels strongly about it and takes it online to vent out the dissatisfied experience on internet, may be on a blog or a social post. Whatever be the case, the negative seed is sowed by this exercise. Now this negative result will show up next time any new user will search about Brand A over internet or social media.
It takes years to build a reputation and five minutes to ruin it
With updated Google algorithms, the user generated content like feedbacks or reviews gain more weight age or limelight in the search engine results. Now imagine, how many customers will turn towards competitors after looking at Brand A’s negative news or reviews online. So, this negative online reputation will definitely hamper business potentials or prospects online.
The solution – amend the negative and build the positives. This is a possible Online Reputation Management strategy that holds more relevance. The idea is to address the negative reviews over the online platforms only and amend them to the users’ satisfaction.
To address the situation is the basic premise of online reputation management.